Visit Orlando's Magical Dining Month: September
http://www.visitorlando.com
SAVOR & SAVE ....
Satisfy your craving
for haute cuisine at an even hotter price during Visit Orlando’s Magical
Dining Month, a culinary celebration sure to please your palate and your
wallet. Throughout September, Orlando’s finest restaurants will feature
three-course, prix fixe dinner menus for just $30. Indulge your inner gourmet
with an appetizer, entrée and dessert at a different restaurant every week. Or
even every day! One dollar from each meal will be donated to Boys & Girls
Clubs of Central Florida.
View restaurants and
menus at OrlandoMagicalDining.com.

The Orlando Magic Announce 2011-2012 Regular Season Schedule
Communications Contacts: Joel Glass (jglass@orlandomagic.com, 407- 916-2631) or George Galante (ggalante@orlandomagic.com, 407- 916-2633)
http://www.nba.com/magic/index_main.html
*** Posted July 19,
2011 ***
ORLANDO MAGIC’S
2011-12 REGULAR SEASON SCHEDULE RELEASED
Magic
to play two games in London, England on March 7-8, 2012
Orlando
hosts 2012 NBA All-Star Weekend February 24-26, 2012
14
games to be televised on national television
8,000
season tickets priced at $40 or less
Limited
number of season tickets remain – call (407) 89-MAGIC
Orlando, FL
-- The National Basketball Association today released its 2011-12 schedule and
announced the Orlando Magic will open its 23rd season on
Wednesday, November 2 at Amway Center against Charlotte. Tip-off is 7
p.m.
Orlando
Magic season tickets, partial plans, group and single-game Amway Center suite
rental opportunities are on sale now. Ticket highlights include: 2,500 seats
priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or
under. Single-game tickets will go on sale in October. A limited number of
season tickets are available through the Orlando Magic Box Office by calling
407-89-MAGIC or visiting orlandomagic.com. Fans will
receive refunds, with interest, in the event games are missed because of the NBA
work stoppage.
Orlando
opens training camp on October 4 at Amway Center. The Magic’s complete regular
season schedule is available through their official website: orlandomagic.com. The
entire NBA schedule can be found on the league’s official website: NBA.com.
The
61st NBA All-Star Game will be played on Sunday, February 26 at Amway
Center, which will also host the T-Mobile Rookie Challenge & Youth Jam on
Friday, February 24 and NBA All-Star Saturday Night presented by State Farm on
Saturday, February 25. NBA All-Star Jam Session presented by adidas, the hugely
successful interactive basketball celebration, will be held at the Orange County
Convention Center.
On March
7-8, Orlando will travel to London, England for a pair of regular season games
against the New Jersey Nets. Both games will be played at London’s O2 Arena.
It marks the second time in franchise history that the Magic will have regular
season games scheduled outside of the United States. In 1996-97, Orlando also
played New Jersey in a pair of contests in Tokyo, Japan.
Orlando has
14 national television games scheduled. The Magic will appear once on ABC
(February 19 @ Miami), five times on ESPN and eight times on
TNT.
The Magic’s
local broadcast schedule will be released at a later date.
Each NBA
team will play an 82-game regular season: 41 home and 41 away. The Magic will
play 52 games vs. the Eastern Conference (18 games vs. the Atlantic Division, 18
games vs. the Central Division and 16 games vs. the Southeast Division) and 30
games against the Western Conference (10 games each vs. the Northwest Division,
the Southwest Division and the Pacific Division).
Orlando will
play a total of 20 home games on Friday, Saturday and Sunday this season. The
2011-12 Magic schedule also features 17 back-to-back contests (34 games played
on consecutive nights).
Orlando will
play 15 games in November (9 home, 6 away), 14 games in December (6 home, 8
away), 16 games in January (7 home, 9 away), 13 games in February (6 home, 7
away), 14 games in March (9 home, 5 away) and 10 games in April (4 home, 6
away).
The Magic’s
longest homestand is four games, which will occur twice - from November 6-13
(four games in eight days) and December 21-29 (four games in nine days).
Orlando’s longest road trip is five games, taking place December 5-14 (five
games in 10 days).
Orlando
closes the season on Wednesday, April 18 at Boston. The 2011-12 schedule breaks
down below:
ABOUT THE ORLANDO
MAGIC
Orlando's
NBA franchise since 1989, the Magic's mission is to be world champions on and
off the court, delivering legendary moments every step of the way. On the court,
Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had
seven 50-plus win seasons, and won the Eastern Conference title in 1995 and
2009. Off the court, on an annual basis, the Orlando Magic gives more than $2
million to the local community by way of sponsorships of events, donated
tickets, autographed merchandise, scholarships and grants. Orlando Magic
community relations programs impact an estimated 75,000 kids each year, while a
Magic staff-wide initiative provides more than 6,000 volunteer hours annually.
In addition, over the last 21 years more than $16 million has been distributed
to local non-profit community organizations via the Orlando Magic Youth Fund
(OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth.
Ticket highlights for the 2011-12 season in the Amway Center include: 2,500
seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced
$50 or under. For ticket information log on to www.orlandomagic.com or call
407-89-MAGIC.
Through the
National Basketball Association’s NBA Cares program, the league, players and
teams have donated more than $145 million to charity, provided more than 1.4
million hours of hands-on service to communities around the world, and created
more than 525 places where kids and families can live, learn, or play. The NBA
is broadcast in 215 countries and territories in 41 languages.
The Orlando
Magic is also the developer of the Amway Center which will compete to host major
national events, concerts and family shows. Opening in the fall of 2010, the
facility will be owned and operated by the City of Orlando on behalf of the
Central Florida Community.
ABOUT THE AMWAY
CENTER
The Orlando
Magic served as the developer of the Amway Center, which hosts major national
events, concerts and family shows. Opened in the fall of 2010, the facility is
owned and operated by the City of Orlando on behalf of the Central Florida
community.
The Amway
Center was designed to reflect the character of the community, meet the goals of
the users and build on the legacy of sports and entertainment in Orlando. The
building’s exterior features a modern blend of glass and metal materials, along
with ever-changing graphics via a monumental wall along one façade. A 180-foot
tall tower serves as a beacon amid the downtown skyline. At 875,000 square feet,
the new arena is almost triple the size of the old Amway Arena (367,000 square
feet). The Leadership in Energy and Environmental Design (LEED) Gold certified
building features a sustainable, environmentally-friendly design and unmatched
technology, featuring 1,100 digital monitors, the tallest high-definition
videoboard in an NBA venue and multiple premium amenities available to all
patrons in the building.
Every level
of ticket buyer has access to: the Budweiser Baseline Bar and food court,
Gentleman Jack Terrace, Jernigan's, Nutrilite Magic Fan Experience, Orlando on
Demand, STUFF's Magic Castle presented by CLUB WYNDHAM® and multiple
indoor-outdoor spaces which celebrate Florida’s climate.
2011-12 ORLANDO
MAGIC SCHEDULE BREAKDOWN
GAMES BY
MONTH
Nov. Dec. Jan.
Feb. Mar.
Apr.
Overall 15
14 16 13 14 10
Home 9
6 7 6 9 4
Away 6
8 9 7 5 6
GAMES BY
DAY
Mon. Tue. Wed.
Thu. Fri. Sat.
Sun.
Overall 9
10 19 8 16 9 11
Home 6
2 8 5 11 4 5
Away 3
8 11 3 5 5 6
BACK-TO-BACKS
Total:
17 (34 games played on consecutive days)
Away-to-Away:
6
Away-to-Home:
5
Home-to-Away:
6
LONGEST
HOMESTAND: Four games (twice) – eight
days (Nov. 6-13), nine days (Dec. 21-29)
LONGEST
ROAD TRIP: Five games – 10 days (Dec.
5-14)
2011-12 ORLANDO
MAGIC SCHEDULE (All Times Eastern)
*HOME GAMES IN CAPS
- Ticket Information: (407) 89-MAGIC
October –
PRESEASON
TBA
November
– REGULAR SEASON
Wed. 2
CHARLOTTE 7 p.m.
Thu. 3 @
Miami 8 p.m. (TNT)
Sat. 5 @
Washington 7 p.m.
Sun. 6
PHILADELPHIA 6 p.m.
Wed. 9
UTAH 7 p.m.
Fri. 11
WASHINGTON 7 p.m.
Sun. 13
ATLANTA 6 p.m.
Tue. 15 @
Indiana 7 p.m.
Thu. 17
BOSTON 8 p.m. (TNT)
Sat. 19
NEW ORLEANS 7 p.m.
Wed. 23 @
San Antonio 8:30 p.m.
Fri. 25
@ Charlotte 7 p.m.
Sat. 26
TORONTO 7 p.m.
Tue. 29
MIAMI 7 p.m.
Wed. 30 @
New York 7:30 p.m.
December
Sat. 3
NEW JERSEY 7 p.m.
Mon. 5 @
Denver 9 p.m.
Wed. 7 @
Utah 9 p.m.
Fri.
9 @ Phoenix 10:30 p.m.
(ESPN)
Sun. 11 @
L.A. Lakers 9:30 p.m.
Wed. 14 @
Oklahoma City 8 p.m. (ESPN)
Fri. 16
SACRAMENTO 7 p.m.
Sun. 18 @
Detroit 7 p.m. (NBA TV)
Tue. 20 @
Dallas 8:30 p.m.
Wed. 21
GOLDEN STATE 7 p.m.
Fri. 23
DETROIT 7 p.m.
Mon. 26
HOUSTON 7 p.m.
Thu. 29
SAN ANTONIO 7 p.m. (TNT)
Fri. 30
@ Atlanta 7:30 p.m.
January
Sun. 1 @
Washington 6 p.m.
Mon. 2
BOSTON 7 p.m.
Wed. 4
WASHINGTON 7 p.m.
Fri.
6 CHICAGO 8 p.m.
(ESPN)
Sun. 8 @
Sacramento 6 p.m.
Wed. 11 @
Portland 10 p.m.
Thu. 12 @
Golden State 10:30 p.m. (TNT)
Sat. 14 @
L.A. Clippers 10:30 p.m.
Wed. 18
CHARLOTTE 7 p.m.
Fri. 20
MILWAUKEE 7 p.m.
Mon. 23 @
Boston 7:30 p.m. (NBA TV)
Tue. 24 @
Indiana 7 p.m.
Thu. 26
MIAMI 8 p.m. (TNT)
Fri. 27
@ New Orleans 8 p.m.
Sun. 29
INDIANA 6 p.m.
Tue. 31 @
Toronto 7 p.m.
February
Wed. 1 @
Minnesota 8 p.m.
Fri.
3 L.A. LAKERS 8 p.m.
(ESPN)
Mon. 6 @
New York 7:30 p.m.
Wed. 8
L.A. CLIPPERS 7 p.m.
Fri. 10
ATLANTA 7 p.m.
Sat. 11 @
Charlotte 7 p.m.
Mon. 13
CLEVELAND 7 p.m.
Wed. 15
MEMPHIS 7 p.m.
Fri. 17
MINNESOTA 7 p.m.
Sun. 19 @
Miami 3:30 p.m. (ABC)
Tue. 21 @
Milwaukee 8 p.m.
Wed. 22 @
Chicago 8 p.m.
Tue. 28 @
Cleveland 7 p.m.
March
Thu. 1
OKLAHOMA CITY 8 p.m. (TNT)
Sat. 3
MILWAUKEE 7 p.m.
Wed. 7 @
New Jersey (LONDON) 3 p.m. (NBA TV)
Thu. 8 @
New Jersey (LONDON) 3 p.m. (NBA TV)
Sun. 11
INDIANA 6 p.m.
Tue. 13
TORONTO 7 p.m.
Fri. 16
PORTLAND 7 p.m.
Sat. 17 @
Memphis 8 p.m.
Mon. 19
CHICAGO 8 p.m. (TNT)
Wed. 21
PHOENIX 7 p.m.
Fri. 23
NEW JERSEY 7 p.m.
Tue. 27 @
Milwaukee 8 p.m.
Wed. 28 @
Toronto 7 p.m.
Fri. 30
DALLAS 8 p.m. (ESPN)
April
Sun. 1
DENVER 6 p.m.
Tue. 3 @
Detroit 7:30 p.m.
Thu. 5
NEW YORK 7 p.m. (TNT)
Sat. 7 @
Philadelphia 7 p.m. (NBA TV)
Mon. 9
DETROIT 7 p.m.
Wed. 11 @
Houston 8 p.m.
Fri. 13
@ Atlanta 7:30 p.m.
Sun. 15 @
Cleveland 6 p.m.
Mon. 16
PHILADELPHIA 7 p.m. (NBA TV)
Wed. 18 @
Boston 8 p.m.
*All
games on Magic Radio Network (Flagship: AM 580 WDBO) and in Spanish
(TBA)
*Local TV
schedule TBA
Orlando Utilities Commission Announces Video Contest
http://www.ouc.com/en/homepage.aspx
Orlando Utilities Commission Announces "Random Act of Greeness" Video Contest
What's your random act of greenness?
Did you know that when it comes to being green, small actions can add up to big savings? Well, at OUC, we want everyone to get Caught in the Act of performing a Random Act of Greenness. So grab your camera and show us how green you are – just keep it under 30 seconds.
Starting Earth Day – Friday, April 22 – you can upload your Random Act video to enter.
Then we’ll put it up on our Facebook page. The spot with the most votes will be professionally produced into our next conservation TV commercial.
Official Rules l Upload Video
SunTrust Banks First in J.D. Power Ranking
http://www.suntrust.com
SunTrust First in J.D. Power Ranking
Orlando Business Journal
Date: Friday, November 5, 2010
SunTrust Bank, Orlando’s largest bank, topped a J.D. Power and Associates list for customer satisfaction.
While small business banking customers across the country are more optimistic about the economy and their individual futures than a year ago, bank satisfaction and loyalty declined, according to a survey released November 4, 2010.
The survey said it was the second consecutive year of customer service declines nationwide and small business customers had the lowest satisfaction levels among customers of the various financial services industries.
Based in Atlanta, SunTrust’s local operations make it Orlando’s largest bank, with 74 local offices, a 21.8 percent market share and $7.78 billion in deposits as of June 30, according to the Federal Deposit Insurance Corp.
The survey was based on more than 6,600 responses at businesses with sales from $100,000 to $10 million, according to J.D. Power.
Read more: SunTrust 1st in J.D. Power ranking | Orlando Business Journal
Amway Center Achieves LEED Gold Certification
Communications Contacts: Joel Glass, Orlando Magic, 407.916.2635/ jglass@orlandomagic.com
http://www.nba.com/magic/index_main.html
April 7, 2011
AMWAY CENTER
ACHIEVES LEED GOLD CERTIFICATION
--Amway
Center is the first LEED Gold certified newly constructed NBA arena--
--The Orlando Magic,
City of Orlando, OUC and Boys and Girls Clubs of Central Florida on hand to
commemorate the announcement with a monument dedication and garden planting in
the Amway Center plaza--
Orlando, Fla. – Earlier
today at a special announcement with the Orlando Magic, City of Orlando and
OUC–The Reliable One, the Amway
Center got its golden ticket when the U.S. Green Building Council (USGBC)
awarded the arena LEED Gold certification for its sustainable design and
construction methods. The announcement was commemorated with a monument
dedication and garden planting in the Amway Center plaza.
“Amway Center is
to be commended for their achievement of LEED Gold certification,” said U.S.
Green Building Council President, CEO & Founding Chair Rick Fedrizzi. “It’s a team that started with the City of
Orlando as owners, the Orlando Magic as the developers, and the community of
fans and Orlando residents who will look to Amway Center as a source of civic
pride and great entertainment.”
The arena’s
designer, Populous; along with program manager, Turner Construction Company; construction
manager, Hunt Construction Group; developer, the Orlando Magic; and
owner/operator, the City of Orlando worked together to implement 39 points
toward the arena’s certification. LEED
(Leadership in Energy and Environmental Design) is the nationally-accepted
benchmark for the design, construction, maintenance and operation of green
buildings. LEED ratings are based on a point system that measures the impact on
the environment and those who use the building.
“Amway Center is living up to its expectations,” said Orlando Magic President
Alex Martins. “We promised to create an arena that was civic-oriented,
pedestrian friendly and added to downtown development. We promised a sustainable arena, and are
proud to say that with today’s announcement and with great teamwork, we have
surpassed our goal for LEED certification.”
“Through our
Green Works Orlando program we have encouraged our community to develop
environmentally friendly business practices and lifestyles,” said Orlando Mayor
Buddy Dyer. “The Amway Center is one of
our most visible examples of how the City and our partners are embracing
sustainable practices and will allow us to further engage the community in the
effort to “go green.”’
Amway Center’s
site – a vibrant addition to downtown Orlando– was paramount to the arena’s
sustainable success. The arena has created new life for a sleepy corner of
downtown Orlando. Hosting not only the Orlando Magic, but also the Arena
Football League Orlando Predators and countless concerts and family events,
Amway Center has injected an incredible amount of foot traffic and interest in
the arena and surrounding neighborhood. In fact, 12 new businesses have opened
just on Church Street in the months since the arena opened in October 2010.
Amway Center’s
sustainable design and construction efforts include:
·
Water
savings of more than 1.3 million gallons through the use of low-flow fixtures
and faucets.
·
Utilizing
OUC chilled water to provide efficient air conditioning. OUC worked with the
USGBC to qualify district chilled water systems for additional LEED points.
·
Diverting
more than 8,000 tons of construction waste from the landfill.
·
Collecting
rainwater from the roof and condensate water from the chiller equipment into a
5,000-gallon cistern to be used for site irrigation.
·
Using
more than 20 percent recycled materials and 30 percent regionally sourced
materials in the building’s construction, thereby saving transportation and
production costs.
·
Building
on an ideal sustainable site. The
downtown location helped combat urban sprawl by redeveloping an existing area
rather than having to clear new land and build new roads and other
infrastructure.
“OUC is committed
to helping our customers save energy and water, and we were proud to partner
with the Magic and the City of Orlando to help
the Amway Center achieve Gold LEED
certification,” OUC Commissioner Dan Kirby said. “Like our Gold
LEED Reliable
Plaza, the Amway
Center is helping to lead the way for
sustainable building here in Central Florida.”
“Amway Center’s
sustainable reach is well beyond the LEED Certification,” said Brad Clark,
Populous designer. “Not only did we achieve something that few other sports
buildings have, but we’ve created a building that is a sustainable community
gathering space, and that was the driving force behind the design.”
About the Amway
Center
The
Orlando Magic served as the developer of the Amway Center, which hosts major
national events, concerts and family shows.
Opened in the fall of 2010, the facility is owned and operated by the
City of Orlando on behalf of the Central Florida community. The Amway Center
was designed to reflect the character of the community, meet the goals of the
users and build on the legacy of sports and entertainment in Orlando. The
building’s exterior features a modern blend of glass and metal materials, along
with ever-changing graphics via a monumental wall along one façade. A 180-foot
tall tower serves as a beacon amid the downtown skyline. At 875,000 square
feet, the new arena is almost triple the size of the old Amway Arena (367,000
square feet). The LEED Gold certified facility features a sustainable,
environmentally-friendly design and unmatched technology, featuring 1,100
digital monitors, the tallest high-definition videoboard in an NBA venue and
multiple premium amenities available to all patrons in the building.
Every
level of ticket buyer has access to: the Budweiser Baseline Bar and food court,
Gentleman Jack Terrace, Jernigan's, Nutrilite Magic Fan Experience, Orlando on
Demand, STUFF's Magic Castle presented by CLUB WYNDHAM® and multiple
indoor-outdoor spaces which celebrate Florida’s climate.
The Orlando Magic Supports Green Week 2011
Trish Wingerson 407.916.2635
twingerson@orlandomagic.com
http://
FOR IMMEDIATE RELEASE
April 4, 2011
THE ORLANDO
MAGIC SUPPORTS GREEN WEEK 2011
Orlando, Fla. —
The Orlando Magic announces their participation in the National Basketball
Association (NBA) Green Week 2011, which tipped-off April 3 and will run
through April 10. The Orlando Magic
Green Week 2011 is presented by OUC—The Reliable One, Waste Management and
O,R&L.
To
kick off Green Week 2011, the Orlando Magic will be hosting a “Green Night” on
Tuesday, April 5 during the Magic vs. Milwaukee
matchup. The Magic’s other Green Week
activities to include:
+ “Green
Tips ” promoting energy and
water efficiency, recycling, reusing and more. Along with other related features
displayed on the videoboard throughout the April 5 and 10 games.
+ Honorary
ball captains, in-arena emcees and Magic Dancers to wear NBA Green Week
T-shirts during April 5 and 10 games.
+ To
raise awareness, Magic players to wear adidas 100 percent organic cotton
shooting shirts featuring the NBA Green logo for all Green Week games (April
3-10).
+ On “Green Night” at the April 5 Magic vs. Milwaukee game, Waste Management’s (WM) 2011 Think Green
Art Contest Winner, Natalia Cubero from South Creek
Middle School will be
recognized on-court with Magic Community Ambassadors Nick Anderson, Bo Outlaw,
STUFF and a WM representative. Cubero’s
winning artwork will also be unveiled during the game.
+ On
April 7, the Magic will partner with the City of Orlando
and OUC for
a special Amway Center announcement presented by
OUC. To commemorate this announcement
the Magic, city officials and Boys and Girls Clubs of Central Florida will
plant an herb garden in the plaza area of Amway Center. The garden will be maintained by the members
of the Boys and Girls Clubs of Central Florida (Parramore branch) and utilized
by them for special projects throughout the year.
+ On
April 8, the entire Orlando Magic staff will partner with KaBoom! and the
Orlando Neighborhood Improvement Corporation (ONIC) to build a playground in
one day for local youth in the Maitland Oaks Apartments. The playground will have several green
components and side projects including flower gardens, landscaping, birdhouses
and Waste Management will place recyclable containers/dumpsters around the
area. Leftover food from the build will
also be picked up and delivered to shelters and food banks through the Magic’s
partnership with the “Rock and Wrap it Up” program.
+ On April 10, when the Magic host the Bulls,
Fan Fest will feature an OUC booth where fans can learn how to be green and
save green. OUC also will announce a special promotion that will encourage and
reward green behaviors.
Other on-going Orlando Magic green
activities include: a partnership with
Waste Management and PepsiCo to bring new PepsiCo Dream Machines to Amway Center. The Dream Machine recycling initiative
advances on-the-go recycling efforts in the country. For every bottle or can inserted into the
Dream Machine at the Amway
Center, patrons will
receive a coupon for free PepsiCo products at any Central Florida Walgreens
location or discounts at the Orlando Magic Team Shop presented by adidas. The Magic also have partnered with OUC to promote the energy and
water efficient features in the Amway
Center, including high
efficiency air conditioning, low flow plumbing fixtures, a cistern
for irrigation and more. In addition to the Amway Center being an
environmentally-friendly building in a variety of categories, the facility is
maintained by O,R&L Facility Services using environmentally friendly, Green Seal certified, non-toxic
cleaning chemicals as well the use of recycled paper products. O,R&L
Facility Services is recognized nationally and internationally for its commitment to sustainable facility
maintenance practices. The Magic also continue its front office
recycling program; re-usable/washable dishware and flatware available at both
Magic office locations with live plants throughout the offices for a healthier
environment and a continued partnership with "Rock and Wrap it Up" to
take leftover food after Magic games and deliver to shelters and food banks.
“The environmental work championed by
the NBA has influenced all sports leagues in the United States in a meaningful and
public way,” said Natural Resources Defense Council (NRDC) Senior Scientist
Allen Hershkowitz. “We all recognize the cultural significance of the NBA, and
I applaud the league’s use of its influence to promote clean air, clean water
and a healthy climate.”
This season, the NBA is continuing to take steps
to become a more environmentally responsible organization. To learn more about what the NBA and its
teams are doing to “go green,” please visit www.nba.com/green.
Wizarding World of Harry Potter at Universal Orlando
http://www.universalorlando.com
Wizarding World of Harry Potter powers Universal Orlando to record results
October 15, 2010|By Jason Garcia, Orlando Sentinel
Powered by its hugely popular Wizarding World of Harry Potter, Universal Orlando on Friday posted the best quarterly results in its 20-year history.
Attendance at the Orlando theme-park resort soared 36 percent in the third quarter when compared with the same period last year, climbing by 1 million visitors to 3.7 million.
It is the highest quarterly attendance Universal has reported since Universal Studios Florida opened in 1990. And it is the biggest year-over-year percentage gain at the resort since its second park, Islands of Adventure, debuted in 1999.
Visit Orlando (formerly Orlando/Orange County Convention & Visitors Bureau) Announces New Name & Logo
http://www.visitorlando.com
March 9, 2011
A New Brand Logo for Visit Orlando
ORLANDO, Fla. – First a new name, and now a new logo. In December of 2010, Orlando's official sales and marketing organization rebranded itself Visit Orlando. And after extensive consumer and meeting professional research in the destination's key markets (United States, United Kingdomand Brazil as well as corporate and association meeting professionals), a new logo is now ready to be unveiled to the public. Consumers and meeting professionals say that the new logo is vibrant, inviting, modern, dynamic, fun, classy and memorable.
"The charge for our team was to create a logo that would convey the Orlando experience for all of our leisure visitors, meeting professionals, partners and other stakeholders. It needed to embody the core brand attributes on both the leisure and meetings side and it needed to be timeless," said Gary Sain, president and CEO of Visit Orlando. "The new Visit Orlando logo does all of these things and expresses the Orlando experience as well."
Visit Orlando's logo now becomes the official brand for the organization worldwide. It will be used across all marketing and advertising platforms from leisure travel and travel trade advertising to corporate communications and meeting professional marketing.
Visit Orlando is the official sales and marketing organization for the Orlando/Orange County area responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit VisitOrlando.com/cvb.